Following the attacks in London, East Anglian Ambulance Service has launched a national "In Case of Emergency (ICE) " Campaign. The idea is that you store the word " ICE "

In your mobile phone address book, and against it enter the Number of the person you would want To be contacted  "In Case of Emergency".

In an emergency situation ambulance and hospital staff will then be able to quickly find out who your next of kin are and be able to contact them. It's so simple that everyone

Can do it.

It really could help the emergency services in doing their Job. For more than one contact name use: ICE1, ICE2, ICE3 Etc.